Google is set to roll out updates to its AI-powered Search Generative Experience (SGE) in December, offering users a range of exciting new features. One such feature includes the ability to generate photorealistic images of products using AI technology, revolutionizing online shopping.
By simply searching for a specific product, such as a winter coat, users can now generate an image of the desired item through the SGE. But it doesn’t stop there. The generated image can be further customized by utilizing additional prompts provided by the user. This personalization allows shoppers to truly visualize the product they are considering purchasing.
Google’s image recognition software then comes into play, scanning the web for similar products based on the altered image. This not only saves time and effort for users but also presents a wider array of options to choose from.
Moreover, the new updates to Google’s SGE go beyond just generating product images. The search giant has also incorporated AI-generated gift ideas, making it easier for users to find the perfect present for any occasion. In addition, there is now a virtual home try-on feature available, initially focusing on men’s tops. This allows customers to see AI-generated images of models wearing the clothes they are interested in, enabling them to get a sense of how the items may look on themselves.
These advancements present a glimpse into the future of AI in online searches. Google’s long-term vision for AI is to develop a system that comprehends language in the same way humans do. These new shopping tools not only showcase the potential of AI in enhancing the online shopping experience but also hint at the possibilities that lie ahead.
While some may view these tools as gimmicks, they undoubtedly provide a preview of the future. Whether they prove genuinely useful or merely entertaining remains to be seen. Nevertheless, it’s clear that AI is transforming the way we shop online, and Google is at the forefront of this evolution.
