Title: Microsoft Teams Up with Incase to Continue PC Accessories Lineup
In a surprising move, Microsoft recently announced that it would be discontinuing its range of mice, keyboards, and PC accessories to focus solely on its popular Surface brand. However, the tech giant has teamed up with accessory maker Incase to ensure its PC accessories will continue to be available, albeit under a new brand.
Under the partnership, Incase will manufacture and distribute Microsoft’s PC accessories under the Incase brand, with designs by Microsoft. By utilizing the same manufacturing components and supply chain, Incase aims to seamlessly continue offering the existing range of Microsoft accessories, including ergonomic keyboards, mice, webcams, speakers, and headsets.
Additionally, any new products that were previously in development by Microsoft will also be released under the designed by Microsoft brand. This collaboration signifies Microsoft’s commitment to the PC accessory market while allowing it to shift its focus towards the highly successful Surface brand.
The partnership with Incase is not a result of any disappointment from the PC community but rather a strategic decision by Microsoft to meet the demand for its popular accessories. While Microsoft will no longer manufacture its own PC accessories, it plans to maintain its close relationship with the Designed by Surface partners, who will now play a critical role in developing third-party companies for PC accessories.
“We believe this collaboration with Incase offers us the perfect opportunity to continue serving our customers who love our PC accessories,” said a spokesperson from Microsoft. “As we look ahead, we are confident that Incase will maintain the high-quality standards that Microsoft is known for.”
Incase, known for its sleek and modern designs, is aiming to have the Incase-branded Microsoft accessories back on the market in the second quarter of this year. This collaboration opens up possibilities for Incase to develop its own unique mouse and keyboard designs in the future, bridging the gap between mobile and desktop products.
Microsoft’s decision to discontinue its range of PC accessories, though unexpected, showcases the company’s forward-thinking strategy to streamline its product offerings and focus on its most successful ventures. The partnership with Incase ensures that loyal customers will continue to have access to their favorite Microsoft accessories, now with the added touch of Incase’s impeccable design aesthetics.
As the tech world eagerly anticipates the release of the first Incase-branded Microsoft accessories, it remains to be seen how this collaboration will shape the future of PC accessories and further strengthen the renowned Surface brand.
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